The concept of digital signage maintenance includes a number of important maintenance items that are crucial to maximize your digital impact. Without maintenance, your digital signs performance will decrease in a number of ways: become obsolete, stop functioning or fail to display a contemporary message. If you include your digital signage in a fixed “managed care” plan, then your signs will continue to offer value for years to come.
Digital Signage Maintenance is Crucial
With proper digital signage care, you’ll get the most out of the investment you’ve made in your high-tech displays. Proper maintenance extends the life of the system, keeping it a viable and useful tool to disseminate valuable information.
If you neglect digital signage maintenance in your business, it won’t take long for the results of that neglect to surface in a number of ways:
- Malfunctioning signs: Your digital signage system won’t work very well/reliably or may not work at all. Screens may go blank (which is an obvious and embarrassing problem in multi-screen displays) and newly programmed messages may not display properly.
- Legacy systems, outdated hardware and/or software: Just like with your mobile phones, tablets and computer systems, patches and software needs to be kept up to date. If your software is archaic, you won’t be able to use the latest visuals and may be open to security issues.
- Relevant Messages: Of course, digital signage maintenance also includes keeping the content up to date. Just like with online content, if your audience becomes used to seeing the same old message, you just aren’t leveraging your signs properly.
If you skip the above steps then keeping that message current can be very difficult. With proper digital signage maintenance, you will be able to strengthen your brand, your message, and your voice more effectively through cutting edge and relevant content.
INC Technologies has been aiding in digital signage maintenance throughout Los Angeles and Southern California for over 13 years. Learn more about our video walls and digital sign services here.